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speaker Micro Driving Sustainable Mobile Growth: A Playtika World Series of Poker Case Study
Business & Marketing

Driving Sustainable Mobile Growth: A Playtika World Series of Poker Case Study

Date : Monday, November 12th - 17.00 - 18.00 > 511B

Description: Reaching the Top 30 grossing mobile game is not easy but maintaining it, which often remains highly underestimated, is much harder given the ultra-crowded successful app landscape today. Join Jeet Niyogi to find out some of the key components, especially from the marketing and user acquisition side of things, that he experimented with and put in place, to maintain a sustainable growth of the user base for Playtika’s World Series of Poker (WSOP) app

Targeted public: mobile App Marketers, Mobile User Acquisition Teams, Mobile Growth Teams

Takeaways: Key Elements of building a mobile growth model / How to build the mobile marketing team / Defining the user acquisition and retargeting strategies / How to fuel organic growth / What to look for when building the mobile growth stack (systems and platforms) at a high-level

Speaker(s)

Jeet Niyogi (Playtika)