expo-zone

speaker Micro East vs. West: The Differences in F2P Mobile Game Design and How You Can Benefit
Business & Marketing

East vs. West: The Differences in F2P Mobile Game Design and How You Can Benefit

Date : Monday, November 12th - 14.30 - 15.30 > 511B

Description: Predicting how the F2P mobile market will evolve in the West is a constant exercise. However, the Eastern F2P markets have always been years ahead of the West. Could a lot of our pain points on evolutionary game design be solved by simply analyzing the Eastern markets? We know so. By analyzing and dissecting the top 200 Eastern grossing F2P games, at the feature level, and comparing them to the West, we reveal interesting insights and trends that will help inspire Western mobile developers to stay ahead of an ever evolving mobile ecosystem.

Targeted public:
  • Mobile Game Designers
  • Mobile Product Managers
  • Mobile Producers
  • Mobile BI, Insights, and Analytics professionals
  • Mobile Marketers


  • Takeaways:
  • Why the East and West are two different ecosystems.
  • How to benefit from successful Eastern mobile best practices for retention and monetization.
  • Why it is so difficult for Western games to succeed in the East and how to fix it.
  • Speaker(s)

    Jesse Divnich (GameRefinery)