Extreme Customer Feedback: How Riot took millions of players’ input to rebuild their game
Production & Management
Date : Monday, November 12th - 15.45 - 16.45 > 511D
Description: what if it was possible to incorporate the feedback of millions of customers and make a product that satisfies almost everyone? That is the bet we made while working on "Runes Reforged," a major re-write of some of the most basic rules of our game, League of Legends.
What did we learn, how was this possible and would we ever do it again? This talk will explain how we collected customer opinions at multiple levels and stages throughout the process, ways it made our product better, and steps any team can take to incorporate customer feedback into their production process.
Targeted public: Product owners / Project Manager / Development Manager / Agile Practitioners / Delivery Leads / Anyone working on getting a team to deliver great product and has a hunger to always challenge their team to go beyond.
Takeaways: What it takes structurally at the company, team, and individual level to enable customer involvement in product design at a massive scale / Various tools and techniques for gathering feedback from diverse sets of customers / The advantages of customer feedback throughout the production cycle