expo-zone

speaker Micro Reaching a Wider Audience: The Data Behind Going Cross-Platform
Business & Marketing

Reaching a Wider Audience: The Data Behind Going Cross-Platform

Date : Tuesday, November 13th - 14.30 - 15.30 > 511B

Description: With hundreds of games being released every day, today’s gaming market is extremely competitive. How can you find additional success? From mobile and web to Steam and consoles; in the last year Kongregate has been able to reach a wider audience by thinking cross-platform for both Paid and F2P games. Through several case studies from live Kongregate games we’ll share the pros and cons of going cross-platform and real data on how these games have performed. Targeted public: Producers, game designers, PMs, studio leads, indie game developers. Takeaways: Developers will be able to gain a deeper understanding on how different platforms behave, challenges they could encounter and the different results they could expect.

Speaker(s)

Tammy Levy (Kongregate)