Date : Monday, November 12th - 13.15 - 14.15 > 511B
Description: What is a Top Ad Strategy? How are Top Grossing Studios and Indies Innovating the Balance between User Experience & Revenue in Mobile F2P? Join Chris Lefebvre, VP @ Tapdaq, CEO @ Petty Vindictive Games, and Judge @ Big Indie Pitch & Indie Prize, as he showcases the year's best in-app ad implementations. Also, memes!
Targeted public: game developers working in F2P Mobile using in-app ads to generate revenue.
Takeaways: best implementation of in-app ads that effectively balances User Experience, In App Purchases and Ad Revenue.