Internationally known as The Fat Man, George Alistair Sanger’s influence is hard to overestimate. Through his work, his writings, the founding of think-tanks, organizations and communities, this “legendary game audio guru’s” fingerprints are all over much of what it means today to create game audio or listen to a game. He advises businesses on Product Strategy, and was Audio Director and first audio hire at Magic Leap. Sanger’s first game score was Thin Ice for Intellivision in 1983. He received the Lifetime Achievement Award from the Game Audio Network Guild (GANG) in 2015.

George Sanger sessions

5 Things I Refused to Learn in 35 Years of Game Audio

Description: Rules apply to game audio in much the same way as a string applies to a kite. To make wise business decisions, you need to know things: product category, benefits, competition, chief differentiating factors. And -solve a major, common problem in a growing market -have an extensible brand -protect yourself against competition. Let’s look […]