Jeet Niyogi is the Marketing Director of Playtika Montreal and leads the marketing team for the World Series of Poker (WSOP) free-to-play game. Currently the #1 downloaded and grossing free poker app in the US and many countries, WSOP has seen significant growth in its active user base and revenue under Jeet’s innovative approach. His relentless focus on “measurable marketing” has led to sizeable growth in the products or services with which he has been associated at EA, Autodesk, Oracle and now Playtika. He holds a bachelor’s degree in mechanical engineering, and MBA from McGill University.

Jeet Niyogi sessions

Driving Sustainable Mobile Growth: A Playtika World Series of Poker Case Study
Monday, November 12th

Description: Reaching the Top 30 grossing mobile game is not easy but maintaining it, which often remains highly underestimated, is much harder given the ultra-crowded successful app landscape today. Join Jeet Niyogi to find out some of the key components, especially from the marketing and user acquisition side of things, that he experimented with and […]