Over the past 7 years, Justin has dedicated his career to making other people feel an emotional connection through social media and community engagement. For 5 of those years, he has been growing and building online communities under Ubisoft for games like Assassin’s Creed, Trials Fusion, and is currently working on Tom Clancy’s Rainbow Six Siege as Community Developer. With a focus on improving player experience and the player journey, Justin works closely to address issues negatively impacting players.

Justin Kruger sessions


Toxicity in 2018 - Don't Be Afraid to Engage With Your Community
Tuesday, November 13th

Description: this panel will take a look at best practices of how to engage communities in difficult times, and will use examples from various game genres that are engaging and creating content in meaningful ways. Targeted public: this will be targeted at any game designer, live producer, or community manager who is working on creating […]


Modern Player Community Strategies
Monday, November 12th

Description: A panel discussion with community managers about how they use community and the various techniques they use to engage and increase LTV of players. Targeted public: People wanting to understand how forums can be part of the mix in increasing player engagement and game play Takeaways: How current studios use forums to engage players […]